Listar Trabajos de grado por autor "Hurtado Hurtado, Diana Isabel"
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Aplicaciones del marketing interno en la gestión del talento humano
Rivas, Daniela; Cuasapud, Fanny; Sánchez, Liceth; Especialista en Gerencia de Talento HumanoThe purpose of this study was to define how internal Marketing contributes to the management of human talent within companies, taking as an example success stories of some companies that have implemented some strategies ... -
La compensación flexible como estrategia para la retención de personal: Caso Fonvalle
Bolaños Mesa, Natalia; Fernández Campo, Loren Irene; Rodríguez Artega, Vanessa; Especialista en Gerencia de Talento HumanoToday we can highlight that the salary is not is the most influential factor in retaining talent human, therefore, organizations are seen in the need to create new ways to compensate the collaborators with the purpose of ... -
Las competencias emocionales y su influencia en la productividad del talento humano
Mejia Acosta, Debby Stephany; Salazar Orosco, Yahira Liceth; Quiñonez Paeres, Luz América; Administrador de empresasCurrently, the objective of organizations is to take on administrative and commercial challenges, to respond to the quality conditions demanded by both customers and the competitive market. Thus, as the emotional competences ... -
Evolución del proceso de reclutamiento de talento humano en las empresas y la adopción de nuevas tecnologías
Villalba Taba, Gustavo Adolfo; Administrador de empresasThe purpose of this article is to expose the evolution of human talent recruitment management in companies and the adoption of new technologies as a key element for its efficiency and assertiveness. It should be noted that ... -
Incidencia del Covid–19 sobre el hábito de consumo de productos de cuidado personal: Caso Prebel S.A.
Espinosa Quenguan, Daniela; Motta Rivas, Gloriana; Acevedo Pérez, John; Especialista en Mercadeo y Negocios InternacionalesThe current health crisis caused by the COVID-19 pandemic has changed the way in which different personal care products are consumed. Faced with the uncertainty caused by the pandemic, food and basic needs return to be the ... -
La influencia del abuso laboral y la discriminación en el clima organizacional
Monterrosa Montes, Álvaro Eduardo; Barrientos López, Edward Andrés; Fajardo Tovar, Johanna Andrea; Administrador de empresasLabor abuse and discrimination in the organizational climate is a phenomenon that commonly occurs within both private and public organizations, affecting not only employees but also the productivity of organizations, which ... -
Influencia del bienestar laboral en el desempeño de los trabajadores de Honesta agencia de seguros
Ortíz Loaiza, Lina Marcela; González Zapata, Carlos Leonardo; Guzmán Bravo, Evelin María; Especialista en Gerencia de Talento HumanoLabor well-being as well as employee performance are fundamental issues in the organizational field, both due to the results generated for companies and the need to generate a higher quality of life in people and work ... -
Innovación en la industria licorera colombiana en tiempos de pandemia
Pinzon Montenero, Cristhian David; Giraldo López, María Paula; Administrador de empresasThe following article aims to describe how the Colombian Liquor Industry has innovated within the framework of the national quarantine due to the Covid19 pandemic. For this, a descriptive methodology with a qualitative ... -
Liderazgo a distancia para gestionar equipos de trabajo en tiempos de pandemia
Ruiz Polo, Valentina; Rodríguez Acevedo, Isabella; Quintero Vanegas, Laura Marcela; Especialista en Gerencia de Talento HumanoThis article was written to understand and describe the types of leadership that exist and which of them are best suited to differents forms of long distance management (Virtual, Remote and online work) due to the situation ... -
Onboarding digital como herramienta para la incorporación de nuevos empleados
Ordoñez Martínez, Hamilson; Ruiz Vidal, Cristian Stevan; Mensa Nupan, Camila; Especialista en Gerencia de Talento HumanoThe objective of this article is to describe how digital onboarding can be applied in an organization to properly integrate employees into the organizational culture, its processes and their job. For this reason, the ... -
Plan de marketing digital para dos micro empresas de calzado femenino de la ciudad de Cali
Guzmán Bolaños, Ana María; Balanta Meneses, Eddien Andrés; Administrador de empresasThe research carried out in this article was carried out in order to generate and implement new commercial strategies for the two female footwear micro companies, in times of the COVID-19 pandemic in Colombia. Covid-19 ... -
Salario emocional: estrategia para la retención del talento humano en las organizaciones
Hurtado, Nerieth; Taquez, Yuli; Administrador de empresasThe objective of this article is to contextualize everything related to the emotional salary and how it contributes directly to the retention of human talent in organizations. In addition, the types of emotional salary and ...