Análisis comparativo de las prácticas periodísticas interactivas de los canales alternativos deportivos en la plataforma de Youtube, como nuevo fenómeno emergente de comunicación deportiva, frente a los canales tradicionales televisivos. caso: canales de Youtube de ‘El gato arce’ y ‘Eduardo Luis’ frente al programa deportivo ‘Saque largo’ de Win Sports

Abstract

This research whose objective was to reference the interactivity of audience in alternative sports channels through digital platforms compared to a traditional channel such as: Wins Sports and its program Saque Largo, seeks to relate the concepts of alternative and journalism. The communicative environment is expanding in a great way, digitality and modernity has caused great impact on the development of communication, this new digital phenomenon allows globalizing information and opinions from different perspectives. As a result of this research it was determined that the audience consumes digital alternative media in great mass, allowing the Internet user comfort when viewing journalistic content. Therefore, the reception of content from Win Sports channel and Saque Largo program, deviates the informative line that the user wants to visualize. Finally, the different methodologies used by sports journalists in different digital and alternative formats, taking into account the interactivity to develop with the consumer