Estrategia de comunicación para la generación de una percepción positiva de la imagen del municipio de Corinto Cauca dirigida a Corinteños a través de la red social Facebook en 2019

Abstract

The development of this investigation involves a collection of perceptions of the inhabitants of Corinto - Cauca, to achieve an approach to the image they have on their territory. Hence the design of a communication strategy on the Facebook platform, which allows the generation of a positive perception of Corinto - Cauca in its inhabitants, as they are the target audience, based on the communicational needs evidenced in the collection of perceptions In this way the execution of an initial strategic communication plan is made that opens the way to the generation of a social change, hoping to be a base guide for other strategies that are developed in the field of violence, historical in northern Cauca.