Plan de mejoramiento para implementar procesos de marketing digital en la empresa Caleña Solsolecito

Abstract

This work aims to develop a strategic plan for the Solsolecito company, focusing on strengthening the digital marketing methodology and corporate image, positioning itself as one of the leading brands in sales and innovative designs in social networks.Currently, the company is made up of the Administrator and the Designer, although the vision is to work for their own collections, they continue to work under an order system. To carry out this project, an analysis of the strategic direction, internal and external analysis, future and prospective studies was carried out, which allowed for the formulation of strategies. The main finding is that the company does not have a plan yet; decisions are still made on a day-to-day basis. Although they know what are the vital activities to achieve a performance in social networks, there are no previously developed strategies. If the company wants to continue in the market and position itself as an exclusive company that bets on the versatility of women with a very strong social commitment, it must restructure its operation almost 100% and generate strategies that allow it to penetrate the market. This will happen to the extent that they manage to define a marketing plan and organize their internal operation, achieving to be remembered among customers and loyalty to consumers.