Proyecto rozo: propuesta de comunicación para el corregimiento de rozo: corredor turístico-gastronómico del valle del cauca – Colombia

Abstract

The present investigation was developed in the northwestern area of Valle del Cauca, exactly in the village of Rozo, municipality of Palmira. The district of Rozo is recognized for its agriculture and for its gastronomy, although it lacks an effective communication strategy that allows it to show its products and related services, especially in the area of tourism. In 2005 this district was recognized as a tourist-gastronomic corridor by means of agreement N.029 of the municipal council of Palmira, in which the paths of: Matapalo, La Acequia, La Torre, Palmaseca and Obando are also recognized as part of the corridor. This project gathers a series of concepts to be taken into account for the development of the strategy in the digital environment and through a detailed investigation it is reached a conclusion of what the main themes of the strategy should be to link the corregimiento, its inhabitants and tourists, while showing the offer. It also presents alternatives to enhance the proposal in social networks and the recommended platforms for its design, as well as recommendations for contributions that must be made from other disciplines that complement the study conducted in this research. Finally, it is important to clarify that everything carried out in the project is carried out under a mixed research model, supported theoretically and whose need was fundamental for the field work.