Análisis de la relación de consumo y percepción entre la noticia producida por noticias caracol y los estudiantes de sexto-séptimo de bachillerato de la institución educativa Alberto Carvajal Borrero. Cali, Valle del Cauca

Abstract

This research project aims to define what is the role assumed by children in relation to the informative content produced by the mass media in the Colombian context, either in their position as subjects and participants of the news. The interest in carrying out this work arises from the concern to understand how infants perceive the news according to the context that surrounds them. It has been decided that the focus group will be sixth and seventh students of the baccalaureate of the Alberto Carvajal Borrero Educational Institution, located in the eastern area of ​​the city of Cali. The purpose of this group is to identify how the definitions of the concepts most used in the news are perceived and understood depending on the context in which they live, bearing in mind that being a public school, it has students of various strata and some from rural areas. This process is intended to be carried out within a period of 6 months (1 academic semester). Finally, one of the main activities to be carried out is to continuously monitor television media, where one of the most important national news programs will be analyzed (Caracol Noticias), since this news program was conceived in 2015 as the most consumed nationwide with a rating of 6.0, competing with Noticias RCN, Noticiero CM & and Noticias Uno. Currently, Noticias Caracol remains the favorite, since it ended May with a rating of 8.4. (Rating Colombia 2017. http://www.ratingcolombia.com/)