Análisis de la comunicación en el proceso organizativo de movimientos sociales. Caso: Red de mercados agroecológicos del Valle del Cauca “Alimentos de vida”

Abstract

This academic research made a review of the lines of communication (for development, alternative and participatory for social change) present in the creation of social movements, which resist the logic of current development through citizen participation. This analysis aimed to establish the role of communication in the configuration of grassroots organizations and characterize the present communicative actions, which allow structuring and managing movements that favor social transformation and the recovery of ancestral practices and lost relationships with the environment within the framework of political ecology. For this project the case of the Network of Agroecological Markets of Valle del Cauca "Alimentos de Vida" (RED MAC) was taken, which "was born in 2009 as an agreement of wills of families belonging to different organizations that have in common the agroecology as an option, a commitment to life, health and care of the planet "(IFOAM, 2013, p.9) Through the ethnographic exercise, the collection of information and documentation necessary to establish, first, a recognition of the subject of study, and second: the approach that communication has within these movements and their implications in achieving their objectives. In this case: sovereignty and food security, health, family economy and the environment.