Facultad de Administración, Contabilidad y Finanzas: Envíos recientes
Mostrando ítems 141-150 de 1037
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Comparación estilo de liderazgo y clima laboral en la organización Coomeva servicios compartidos
Leadership today continues to be a primary theme in organizations, such that negative leadership encourages demotivation of employees, high staff turnover, and decreased productivity, while positive leadership leads to ... -
El uso de las TIC y su impacto en la eficiencia de las empresas de servicios temporales (Est) en la ciudad de Santiago de Cali
This document identifies, analyzes and compares some of the changes and transformations that have been generated in the Temporary Services Companies (EST) of the city of Santiago de Cali by the use of Information and ... -
Neuromarketing como estrategia comercial aplicada en canales digitales y redes sociales para el fortalecimiento de marca
In this article, the objective is to describe how Neuromarketing allows to identify techniques to strengthen the brand in digital channels and social networks. To do this, the following research question is defined: How ... -
Plan de marketing digital para dos micro empresas de calzado femenino de la ciudad de Cali
The research carried out in this article was carried out in order to generate and implement new commercial strategies for the two female footwear micro companies, in times of the COVID-19 pandemic in Colombia. Covid-19 ... -
Innovación en la industria licorera colombiana en tiempos de pandemia
The following article aims to describe how the Colombian Liquor Industry has innovated within the framework of the national quarantine due to the Covid19 pandemic. For this, a descriptive methodology with a qualitative ... -
Incidencia del Covid – 19 sobre el hábito de consumo de productos de cuidado personal: caso Prebel S.A.
The current health crisis caused by the COVID-19 pandemic has changed the way in which different personal care products are consumed. Faced with the uncertainty caused by the pandemic, food and basic needs return to be the ... -
Desarrollo e implementación de estrategias de marketing para los restaurantes de comidas rápidas de la ciudad de Cali en tiempo de pandemia
This documentary review article was aimed at identifying the marketing strategies implemented by fast food restaurants in the city of Cali in times of the Covid19 pandemic. The research is descriptive, with a mixed approach ... -
Importancia del marketing social en Colombia
Social marketing is all the initiatives that are carried out to design and implementprograms whose objective is to provide superior value to customers through the acceptability of a social idea or practice that improves ... -
Estudio comparativo sobre la eficiencia en la prestación del servicio de internet hogar por parte de los operadores Claro, Tigo y Movistar en tiempos de pandemia
This review aimed to identify the most relevant factors that are currently occurring in the deficiency of the home internet by the operators Claro, Tigo and Movistar, in this way the different research studies, books, ... -
Evolución del proceso de reclutamiento de talento humano en las empresas y la adopción de nuevas tecnologías
The purpose of this article is to expose the evolution of human talent recruitment management in companies and the adoption of new technologies as a key element for its efficiency and assertiveness. It should be noted that ...
