Análisis de la influencia de la red social TikTok, como medio de comunicación influenciador de identidades digitales y su correspondencia con la cotidianidad análoga entre los estudiantes del grado décimo del colegio Luis Madina de Cali, como población de consumo y prosumo durante el primer semestre del 2023

Abstract

For the development of this research, a qualitative methodology with an analytical and interpretative approach was used to analyze the influence of social networks, especially TikTok in the construction of the digital and analog identity of the students of the Luis Madina Industrial Institute, who in some ways have been immersed in the digital environment, in which they are consumer actors and at the same time prosumers of content. For this, authors from communication schools in Palo Alto and Birmingham were consulted, a communicologist and a psychologist were interviewed and a focus group was conducted with some students of the school. With the above, some findings were obtained related to the digital and analog identity of adolescents, who are influenced by the trends that exist in the social network TikTok, which impact the interaction and behavior in the digital and face-to-face environment of young people.