Análisis del efecto persuasivo y comunicativo de la información divulgada y replicada sobre la vacunación contra el Covid 19 en la red social Facebook, sobre 3 nichos diferenciados con rango etario en la ciudad de Santiago de Cali. caso: barrio Andrés Sanín de Santiago de Cali, periodo 2022-­1

Abstract

The health situation that is currently being experienced around the world has led to content being uploaded through social networks regarding opinions about the Covid-­ 19 virus and its respective vaccines, changing the postures and behavior of the people who In part, they could put their health at risk by believing what they see on social networks, specifically the social network Facebook. Through a qualitative research guided by the observation of content on networks and interviews with professionals in the area of communication, health and information technology, it was intended to explain the interviews carried out with some people of the population of the Andrés Sanín neighborhood, to find the persuasive and communicative effect generated by the information disclosed and replicated on the Facebook platform