Análisis de la influencia de los Emojis usados en la red social WhatsApp en la comunicación de los jóvenes universitarios del programa de Comunicación Social – Periodismo de la UNICATÓLICA

Abstract

Currently, new forms of communication have brought new ways of strengthening ties between people in the virtual space. These forms has created a social construction with different codes that provide particular elements and characteristics that make young people shape the meanings of some symbols in addition to the written text. Through this research, we aimed to establish the influence of emojis included on WhatsApp social network on the language of young university students at the Fundacion Universitaria Lumen Gentium. With the implementation of this qualitative approach methodology, we expect to recognize the changes that have arisen in the communication process. Using this application, we will explore what is the usage given to it, and what are the reasons of adapting the meanings of the emojis. With all of this, we expect to create an analysis of the respective characteristics to understand the new trends of communication in this population.