Análisis de la influencia del Blog Vogue en las tendencias de moda textil que reproducen las jóvenes integrantes de la categoría avanzada de la agencia de modelaje el Molino en el periodo 2020-1

Abstract

This research focuses on a qualitative methodology of an analytical and descriptive character, based mainly on the theory of the school of communication: Palo Alto, but two more were taken as a reference for specific aspects that fall within the scope of the present research, the school of Frankfurt and Birmingham, which include non-verbal communication, mass culture and the cultural industry. Under this approach, an analysis is made about the influence that the blog Vogue has on textile fashion trends reproduced by the young members of the advanced category of the modeling agency El Molino, located in the city of Santiago de Cali,Min the selected period which was, 2020-1.

In the present investigation describes the reproduction of textile fashion, characterizes the strategic aspects of brand communication and finally identifies the motivations of the members for the reproduction of textile fashion. The above is achieved through the techniques of information collection, which were the focus group, the iconographic analysis and the interview.