Formulación de un plan de mejoramiento de la comunicación organizacional para la empresa Acuavalle S.A. E.S.P. periodo 2020-2024

Abstract

The objective of the research is to propose a redirection to the strategic plan for the company ACUAVALLE S.A E.S.P., from the area of communications from an internal and external perspective, using a qualitative inductive method in which the entity was evaluated, and it could be evidenced that there are weaknesses in internal and external communication. In the internal diagnosis made to ACUAVALLE S.A. E.S.P., all the areas to be evaluated were taken into account. Within the four variables, shortcomings were found in the planning process, where it is evident that internal communication has shortcomings since there is no person who directs the office to carry out the programming. However, within the processes that are handled in the office, every 4 months the planning and communication committee is programmed to be carried out, in which teamwork is carried out with the directive group, Sub-Managers and Directors of ACUAVALLE S.A. E.S.P., on the objectives of the year, the strategies, activities and tactics to be developed. With the purpose of strengthening the office with communicational strategies improving the quality of internal and external communication. On the other hand from the scope of the publicity the office of communications through the Commercial Subgerencia of which it makes part, counts on budgetary items of publicity and/or propaganda, to be used in corporative image, which allows us to create strategies and to involve to the community and/or public of interest realizing a work of the hand with the user and company. As for the weaknesses it is evident that the working environment is a factor to improve, given the pressure that is handled in different areas, since ACUAVALLE S.A. E.S.P., is a more operative company than administrative must comply with an Action Plan, this plan is evaluated by its board of directors, verifying that it is fully complied with. For this reason, the communications office works with the Department of Human Management with the objective of improving and encouraging its employees the work environment and from the communication support in the different workshops that the company.