Comunicación para el cambio social como elemento que incide en el desarrollo humano de los jóvenes participantes de la fundación Piensa Joven del barrio Alfonso López ´primera etapa sector Jarillón - Brisas del Cauca

Abstract

This research work was born with the objective of defining the way in which communication for social change becomes an element that contributes to the human development of the young participants of the Fundación Piensa Joven of the Alfonso López neighborhood, first stage of the Jarillón - brisas sector of the cauca. For the development of the degree work, an investigation of the communication for social change will be carried out in relation to an initiative led by the Young Think Foundation that will understand in its main objectives the human development of a population of young people. In this way, it is intended to make a detailed observation of the activities that are carried out at the Young Think Foundation, to understand and identify the way in which communication for social change becomes a process of human development in the social factors of Young people participating in the Foundation think. Starting from the social sphere, to work from interaction and communication in order to allow or develop human aspects in the community, in order to improve and contribute to a better quality of life. The project to be part of the qualitative method and in turn to carry it out and achieve a successful result, the following data collection techniques belonging to ethnography will be used: Collection instruments: participant observation, documentary analysis, interviews - semi structured, focus groups. This is how the techniques mentioned will be a research bridge that will give a greater understanding to the work done by the Young Think Foundation, from the perspective of young social actors, community not active in the project and managers of the same, in order to understand if really their social intervention in this vulnerable community, generate impact, social change and demarcates a better quality of life, in the individuals who develop in the Alfonso López sector, determined by a negative social stigma and get these people to build a path different.