Aporte desde la comunicación para el cambio social a la prevención del embarazo adolescente, caso institución educativa Juana de Caicedo y Cuero de Cali 2018-2019

Abstract

The present project contributed, from the communication for social change, to the decrease in teenage pregnancy rates in the students of the Juana Caicedo y Cuero Educational Institution, given the high cases of this phenomenon that have been presented on the campus. The population served by the Institution is part of the commune 20 of Santiago de Cali, one of the communes with the highest fertility rate in the city (Secretary of Municipal Education of Santiago de Cali, 2017, p. 32). For its realization, it was initially inquired with the adolescents of the Institution about the social imaginary they have regarding adolescent pregnancy. According to these imaginary, a strategy was proposed, after conducting an intervention workshop, mainly with the students of the tenth and eleventh grades to analyze, from their perspective, the imaginary that the first part of the research threw and ask them to, from their experience, they will carry out a communicative product aimed at their peers, from other grades, with the intention of preventing teenage pregnancy. This strategy is left to the community of the Institution to continue being replicated in all grades; in this way the prevention of teenage pregnancy in the Institution can become a fundamental project since they are the same protagonist students and leaders of the proposal.