Propuesta de lineamientos estratégicos de comunicación para la promoción en prevención de ITS (infecciones de transmisión sexual), en los jóvenes beneficiarios de la corporación Juan Bosco, ubicada en el barrio San Juan Bosco de la comuna 3 de Santiago de Cali

Abstract

Sexually transmitted infections encompass a public health problem at a global level, since in published statistics, according to the Ministry of Social Protection in Colombia, STIs are above the world averages, since there has been an incidence of syphilis of 0.95 per 1000 live births, among others, despite the data presented in the above, very little information is known about STIs and the focus of the problems in them is little known "(Marcela Arrivillaga Quintero, 2011), According to this, the problem that surrounds STIs is evident, which is why it is essential to think of an alternative to counteract this situation, for this reason it is thought to design a communication strategy aimed at the Juan Bosco Foundation, for the proportion of information about the prevention of STIs (sexually transmitted infections), in order to achieve the participation and interaction of young people expanding their knowledge of it and thus preventing the spread of this disease at an early age.