Análisis y propuesta de uso respecto a las herramientas de comunicación usadas en la iglesia la alianza sede León XIII por el departamento de comunicaciones

Abstract

The Communications Department of the Church The Lion XIII Headquarters Alliance located in the 11th commune of the city of Cali, has the task of being the bridge of communication between the purpose of the church through the pastor to the parishioners. The research focuses on the development of a communication strategy and, in this way, identify the habitual behaviors based on the organizational perception on the management of communications within the church, having a select group with specific needs where the message must arrive in the same way. The methodological front to address each group, leads to the assertive communication and communication strategy to include the infant community of the church, the group of adolescents, youth group, adults, seniors and people with visual impairment. auditory and mobility; using communication alternatives to address each specific case requires clarity when knowing each population range. To arrive at each case depending on the population is a communicative discourse and a different piece, each publication is made with a specific audience in mind so that communication is more assertive. The intervention of the communications department is up to four days a week, the project proposes a clear structure for the interventions and with the conformed equipment that throws the investigation, it becomes feasible a correct audio-visual intervention and of protocol content that allows the efficiency of the services that The Alliance performs. The improvement of the Communications Department and the synchronization with the communication tools that the Alianza León Leon XIII church has, is a key strategy that seeks to maximize its use for greater quality in its content and finally suggest tools for early acquisition.