Influencia de redes sociales en el contexto de las elecciones presidenciales en Colombia: Casos grupos de Facebook 'Colombia apoya a Gustavo Petro presidente’ y 'yo amo a Colombia, Iván Duque presidente!!!' del 1 al 27 de mayo del 2018

Abstract

The purpose of this work was to perform an analysis of the influence of social networks in the context of the presidential elections in Colombia, using as examples the Facebook groups' Colombia supports Gustavo Petro Presidente 'and' I love Colombia, Iván Duke president !!! ' From May 1 to May 27, 2018. In order to answer a question: How the flow of information about the presidential elections of Facebook groups' Colombia supports Gustavo Petro Presidente 'and' I love Colombia, Iván Duke president !!! ' through the internet, did it influence the context of the presidential elections in Colombia between May 1 and May 27, 2018?

To carry out the research, a qualitative methodology was used, using some tools of the quantitative methodology, considered necessary to complement the work and thus facilitate the analysis.

In the first place, this research determined the main characteristics of the two groups, showing their forms of management, forms of access, participation, number of members, description, type of group, and counting on the direct voices of administrators and moderators of both groups. . Second, he presented the characterization of the information disseminated in the two groups. Characterization achieved by the collection of qualitative and quantitative data in order to perform observation and analysis of files from journalism. And finally, the results of interviews with knowledgeable professionals were presented, with the intention of evaluating the analysis they make of Facebook's relationship with the presidential elections in Colombia 2018 and its consequences, in relation to what was found in the investigation.