Prensa popular, imaginarios y ciudad: caso periódico popular Q’hubo en Santiago de Cali, año 2015.

Abstract

This investigation focused on the analysis of the contents of the 'Así Pasó' section of the popular newspaper Q'hubo in the city of Santiago de Cali during 2015. The support of this work is a collection of theoretical acumen, based on categories conceptual that gave us as a result a line of thought related to the Frankfurt School from Critical Theory and symbolic interactionism. This analysis sought to show the imaginary that was reflected in the mass media of popular communication Q'hubo, whose input of news, mainly judicial and city issues. This, in 2015, when homicide rates were the lowest in the last 10 years, according to figures from the Mayor's Office of Cali. The newspaper Q'hubo, founded in 2008 in the city of Cali, was created by the publisher El País SA to supply the business and journalistic need to start a popular press project whose content will be massively identified with readers and will connect with their experiences (Sunkel G., 2003). Due to the trajectory of the medium and acceptance in the city, this research is aimed at producing knowledge about phenomena influenced by mass communication, such as cultural industries, specifically with the relationship between the popular press and its publications, that generate a social imaginary and that, in turn, configure a historical construction of the city of Cali. For this, the documentary analysis was implemented with a qualitative approach, this has as its objective the description of the qualities of a phenomenon through concepts that can cover a part of reality (Dzul Escamilla, 2013-12). The contents that predominated in the 'Así Pasó' section of the year 2015 were also analyzed, to then make a contrast with the publications of the year 2013.