Estrategia de comunicación que aporte en el proceso de acercamiento y participación de la comunidad a los servicios ofrecidos por la casa de justicia de Siloé, ubicada en la comuna 20 de Santiago de Cali

Abstract

The present project sought to create a communication strategy that will contribute to the process of rapprochement and participation of the community to the services offered by the House of Justice of Siloé. It was evidenced that although the institution has existed for a long time in the sector, there are few people who really know what all of its service lines are. From this situation arose the question of how some communicative aspects generate that the community participates or not?. For the development of this work a diagnosis was made first to know the level of participation that the community has with La Casa De Justicia Siloé, for this first moment the survey was used as a research tool. After that, a historical review of the communicative processes already carried out by the institution was carried out, for which documentary review and interviews were used. Finally, and in order to comply with the general objective of this project, the design of the communication strategy was carried out. This will be delivered and presented to the directives of the House of Justice of Siloé so that they are the ones who decide on its implementation.