Análisis de estrategias de comunicación e interacción entre la personería municipal de yumbo con la comunidad: caso líderes comunitarios

Abstract

The purpose of this paper was to analyze the communication and interaction strategies between the Yumbo municipal personality and the community: community leaders. Taking the problem question as a starting point What type of participatory communication strategies can contribute to improving the interaction between the Yumbo Municipal Ombudsman and the community: Yumbo community leaders case? In this sense, it was found that communicative strategies such as those used within the Municipal Ombudsman of Yumbo, had faults in the way of reaching the community, since the conditions in which it was located were not taken into account, added to the lack of Creation or generation of content in order to achieve the protection of all the population, leaving aside the interaction between both parties. In this way, it was important to describe and delve into the functioning of the municipal personality of Yumbo, from how it is formed up to which communication channels are used for said purposes. The approaches of the authors Massoni, Servaes and Patchanee, as well as Rodríguez, among others, who considered the community as a missing piece in favor of social development and participatory communication, were taken as theoretical and conceptual references. be the most interested in having a positive change in which they are given voice and opinion when making decisions concerning their environment. In addition, it is defined from the epistemological point of view that participative communication is, to take into account the field that is addressed in this research, being of great importance to discover and relate the flaws presented in the communication and interaction personality. This research is of a qualitative approach, having as its main technique the research focus group. Blasco and Pérez (S / f), define that this approach "proposes to study reality in its natural context as it happens, taking and interpreting the phenomena according to the people involved" (p.17). From this it was possible to identify that the community of the municipality of Yumbo, is committed to the processes that take place within the municipality, since they are the ones who send letters and requests to hold meetings with the leaders. community, in order to be aware of what is happening with their problems, as well as the work of finding optimal solutions and together for them. Therefore, the design of participatory communication strategies was proposed from the perspective of UNESCO, which has three factors: Participation, Self-management and Access.