Administracion de Empresas: Envíos recientes
Mostrando ítems 71-80 de 798
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Plan de marketing digital para dos micro empresas de calzado femenino de la ciudad de Cali
The research carried out in this article was carried out in order to generate and implement new commercial strategies for the two female footwear micro companies, in times of the COVID-19 pandemic in Colombia. Covid-19 ... -
Innovación en la industria licorera colombiana en tiempos de pandemia
The following article aims to describe how the Colombian Liquor Industry has innovated within the framework of the national quarantine due to the Covid19 pandemic. For this, a descriptive methodology with a qualitative ... -
Incidencia del Covid – 19 sobre el hábito de consumo de productos de cuidado personal: caso Prebel S.A.
The current health crisis caused by the COVID-19 pandemic has changed the way in which different personal care products are consumed. Faced with the uncertainty caused by the pandemic, food and basic needs return to be the ... -
Desarrollo e implementación de estrategias de marketing para los restaurantes de comidas rápidas de la ciudad de Cali en tiempo de pandemia
This documentary review article was aimed at identifying the marketing strategies implemented by fast food restaurants in the city of Cali in times of the Covid19 pandemic. The research is descriptive, with a mixed approach ... -
Importancia del marketing social en Colombia
Social marketing is all the initiatives that are carried out to design and implementprograms whose objective is to provide superior value to customers through the acceptability of a social idea or practice that improves ... -
Estudio comparativo sobre la eficiencia en la prestación del servicio de internet hogar por parte de los operadores Claro, Tigo y Movistar en tiempos de pandemia
This review aimed to identify the most relevant factors that are currently occurring in the deficiency of the home internet by the operators Claro, Tigo and Movistar, in this way the different research studies, books, ... -
Evolución del proceso de reclutamiento de talento humano en las empresas y la adopción de nuevas tecnologías
The purpose of this article is to expose the evolution of human talent recruitment management in companies and the adoption of new technologies as a key element for its efficiency and assertiveness. It should be noted that ... -
Incidencias de las emociones en el ámbito laboral
Emotions are affective states that are experienced, they are physiological responses or reactions to changes that can happen in a environment. They are based on experiences, perceptions, attitudes and beliefs that are used ... -
Análisis del proceso de importación de bicicletas desde Suiza hacia Colombia
The main objective of this article is to present a detailed analysis of the import process from Switzerland to Colombia of a traditional and highly recognized means of transport called bicycle, describing everything that ... -
Plan de mejoramiento para la optimización de recursos de la distribuidora La Feria de las pinturas & CIA
Until 2019, the hardware sector presented favorable growth for the sector, which has allowed the LFP company to enter new markets as a distributor and think about opening new offices in them as a marketer. At present, large ...
