Estudio de factibilidad para la creación de una empresa productora y comercializadora de cosméticos veganos en Santiago de Cali

Abstract

This degree project proposes the development of a study focused on evaluating the feasibility of creating a company dedicated to the production and marketing of vegan cosmetics in the city of Santiago de Cali, a proposal whose differential lies in offering beauty and personal care products free of animal testing, made with natural and sustainable ingredients, instead of aggressive chemicals. Considering the above, the company plans to integrate into the market a broad line of vegan cosmetics that promise to be gentler and healthier for the skin, while promoting environmentally responsible practices. In addition, it seeks to attract conscious consumers inclined to high quality alternatives in line with their ethical and environmental values. Thus, the central focus lies in analyzing in detail various aspects related to the venture and its integration into the local market to determine success in a highly competitive environment. Thus, an exhaustive analysis of the vegan cosmetics market in Santiago de Cali was carried out. This included the analysis of emerging trends in the beauty industry and the evaluation of the target market made up of the Cali population between 15 and 49 years old, without gender exclusion, to know the potential of vegan cosmetic products and the identification of consumer profiles. Subsequently, a technical-operational, organizational-legal study was developed and finally, an economic and financial analysis was carried out to determine the feasibility of the business unit under study.