Estudio de viabilidad para la creación de una empresa dedicada a la producción de cócteles sin alcohol en el municipio de Jamundí

Abstract

This project on the ELABORATION AND MARKETING OF ALCOHOL-FREE COCKTAILS, seeks to provide an alternative for young people and adult believers of different religious orientation, who seek to have fun in a healthy way in a space where their ideological values are respected and enjoy entertainment free of alcohol with respect and values that promote good living in community; Therefore, to counteract alcoholic beverages, cocktails based on fermented fruits, invigorating drinks, infusions, flavorings, and extracts that enhance the flavor of the cocktail are offered as a substitute product. In this way, a feasibility study is conducted to establish a process of elaboration and optimization of resources as well as a profitable product and positioned in the focus sector.