Planeación estratégica en las pymes culturales

Abstract

The objective of the article is to identify the theories offered by different administration authors on the subject of strategic planning, based on information sources, such as research articles, opinions of professionals, books and theses, seeking an analysis of their impact on the Cultural SMEs giving a sense of organization towards its structure and human talent, strengthening managerial and artistic skills. As for the research methodology to achieve the objective, it is deductive, where an analysis of different studies has been carried out that describe the ways of exercising and implementing SMEs in their managerial and organizational processes, based on planning strategic. Oriented in results, it is important that there is a key and specific knowledge of the elements that make up the companies. It emphasizes the strategies that must be taken into account so that there is an impact on the organizational direction through the implementation of strategic planning. In conclusion, it is essential that from the directive side there are administrative competencies that provide companies with added value in all their areas to identify themselves within the market with a leadership characterization, highlighting high-quality services that they offer to all their members the essential guarantees so that they can feel the support thanks to their talents.