Plan de negocios de producción y comercialización de camisetas estampadas marca Arttex en la ciudad de Cali

Abstract

This business plan shows that by taking advantage of the opportunities in the environment, such as the emergence of other companies with activities and markets similar to ours, and the technological advantages, a sustainable business model is achieved, aimed at satisfying the current consumer demand. which through the digital printing of t-shirts manages to personalize your garment or carry out original designs of your own brand.

The Arttex T-shirts business idea has been launched in the city of Cali, finds a virtual store on social networks and 3 months ago with a physical point in the Villa Colombia neighborhood; The business plan aims to study its foundations to increase sales and obtain resources to continue investing, through a productive strategy that makes a difference due to the variety of stamping techniques offered to the final consumer in order to achieve perfect finishes according to the design that best fits the order and giving a cultural approach to the design of the own brand in order to highlight and promote the interests of each region.