Asertividad del personal de ventas en almacenes de repuestos para motocicletas, ubicados en el distrito de Aguablanca en Cali

Abstract

This study describes the assertiveness of the sales personnel in businesses located in the district of Aguablanca in Cali, which are dedicated to the commercialization of spare parts for motorcycles. To this end, the theoretical and conceptual foundations of the fundamental axis of research were presented: assertiveness, for which it was also necessary to inquire about social skills and personal competencies contextualized in organizations, with commercial emphasis. This study is quantitative and descriptive, is characterized by a non-experimental design, based on a cognitive behavioral approach. The participants were 120 people, who are part of the sales staff of stores in which motorcycle parts are sold. In order to collect the information, the ACDA Assertive Behavior Self-report of Manuel García and Ángela Magaz was used, which was accompanied by a sociodemographic questionnaire. The results of this study showed a conclusive trend of assertive behaviors in 93.4% of the participating population.