Estudio de factibilidad y viabilidad para la creación de una empresa dedicada al diseño y confección de prendas deportivas inteligentes para la mujer en la ciudad de Cali

Abstract

This project that is the continuity of the work contributed in the technological stage and keeps its name Wear Skin, proposes a thorough study of the market focused on the production of smart sports garments that contribute to the improvement of the quality of women, allowing benefits such as: monitoring the heart rate by means of a sensor located in the garment, the variation of the body temperature through the change of color of the fabric and the evaporation of liquids caused by physical activity. All the above as a response to the dynamics of change in the environment in which the woman of the 21st century is located, an environment that demands more every day in the field of health care and where women increasingly look for clothing that makes them feel comfortable. The purpose of this project is to meet the real need in the terms outlined above, but has not been explored for lack of the existence of companies that are dedicated to this production, here will describe the objectives to be achieved, counting on a value proposal, a project carried out in a specific space, with a target audience; This is a preamble to what is planned and what you want to achieve.