Comportamiento de las pymes colombianas a través de sus ámbitos de mercado

Abstract

In this article, it is embodied diagnosis and analysis was performed in each market environments. First, a brief contextualization of the meaning of SMEs in Colombia and its importance is. The most representative variables of the micro environment and macro environment in the market are also explained and how the FTA (free trade) impacts these companies in their evolution in the medium or long term. In the frames of the above observations, this article focuses on reviewing the behavior of Colombian SMEs to offer employers a document simple opinion, but useful in its language and content, because it handles a glossary of key concepts that every company should learn to develop your product or service. Finally, he will release the critical point of view with the authors on the subject.