Viabilidad para fabricar y comercializar en la comuna 17 de la ciudad de Cali, postres bajos en azúcar

Abstract

The present project of degree was made in the commune 17 of the city of Santiago de Cali, which is addressed to the entire population, does not distinguish between ages or gender. This project begins with the application of the methodology course of the investigation, proposing the problem to be solved, the practical, methodological and theoretical justification, followed by the general objective, the specific objectives and the methodological part with which the research would be carried out. For the realization of the project, it was necessary to investigate which would be the most desired desserts and their like among the population. In this way, DULCE TEMPTATION comes to life among its creators to offer the products that the community wants to consume. Once the products have been identified to offer sweet temptation, start the description, the evaluation in a market study, investigate the competition, apply market strategies, then describe the organizational structure of the company, the organization chart, the profiles of positions, the geographical location of the business, a financial projection was carried out which includes the initial investment, costs, sales expenses, income statement, balance sheet, cash flow and break-even point. The above is to observe if the temptation sweet project is a viable company for its creation. In this project the documents that are necessary for the constitution of the sweet temptation company were also exposed, we finalized with the conclusions, recommendations and bibliography or web graph.