Estudio de viabilidad para la creación de una unidad de negocio dedicada a la comercialización de atuendos y accesorios tejidos a mano en la ciudad de Santiago de Cali comuna 3

Abstract

This degree work is research that deals with the feasibility study of a company dedicated to the commercialization of hand-woven garments and accessories in the city of Santiago de Cali, commune 3. It starts with the contextualization of the problem, where determines the object of research and the need to know and study on the subject. A market study was performed using primary sources which are considered important aspects such as segmentation of the target audience, its characteristics and trends. Within the development of research aspects to be taken into account to publicize the product and the characteristics and needs covering described, then the important processes of advertising and marketing, distribution channels, and logistics are described, along the legal and formal procedures to constitute the company. Finally we conclude with the financial study which aims to give viability to the project.