Estudio de viabilidad para la creación de una empresa de producción y comercialización de aromática de manzanilla (Cistus ladanifer l.) y toronjil (Melissa officianalis) endulzada con stevia en la ciudad de Cali

Abstract

This project proposes the development of an aromatic beverage powder - variety of chamomile and lemon balm - sweetened with stevia, which will be marketed in the city of Cali, providing the community with a high quality product with healing and medicinal properties, mainly oriented caring for your health. The development of the study begins with the contextualization of the research problem, where there is a need by a specific type of consumer. Following market research, to find out the position opposite the new consumer product to create marketing strategies, price and communication to attract the niche. Subsequently, a technical study was conducted to determine the required amount of raw materials and production processes and the location of the company. Then, through organizational and legal study the administrative process and the regulations applied to the kind of society is determined, and finally, the financial viability of the business, which will decide whether the business will be profitable or will not be evaluated.