Informe ejecutivo “inteligencia emocional en los negocios”

Abstract

The Business Intelligence Seminar covers valuable concepts about innovation, oriented to the era of technology, methodology, product and service. The main topics were Intelligence Directive of the Third Millennium, Emotional Intelligence in business and Strategic Management towards competitiveness. The philosophical environment of the Seminar exposes the vision and strategic mission as the central axis of the whole subject. Vision and mission that should be oriented to the long term. It consists of giving responsibility to workers, giving them all the information about what is happening so that they can do more than they have done so far. So winning or losing will depend on how to capture, manage and use the information. Examples of companies with a higher brand value were taken, standing out during two consecutive years Apple and Google that have signed a strategy based on innovative values ​​that allows them a firm continuity in their business plans such as technology, methodology and financial growth All these concepts more relevant than the value of their assets. Different thinkers and businessmen have shaped the definition of innovation. The Seminar takes examples of men like Bill Gates, Michael Porter, Peter Drucker and others, who reflect that the terms innovation and creativity are no longer simply novel strategies or crazy ideas, but rather an intellectual context on which more and more companies base their business strategies Companies like Mercedes Benz, Toyota and Samsung have taken advantage of these concepts and make a big difference compared to their competitors. But not only this is observed in classic business cases of product, but in entertainment activities such as Cirque du Soleil (Cirque du Soleil), which applies the ERIC model as an extension of the Blue Ocean and where the actions Eliminate, Reduce, Increase and Create are applied to achieve a final product that brings entertainment of the highest quality to the public. Emotional Intelligence today plays a preponderant role in the strategic evolution of organizations. The current manager must have some skills and competencies to achieve compliance with the mission and vision of the company. A modern CEO (CEO) has different responsibilities. As a communicator, he informs external agents of the company's participation, objectives and achievements, as well as the management of the organization and employees. Make high-level decisions about business policy and strategy. As a leader, he advises the board of partners, motivates employees and changes the units within the organization, and as a manager presides over the operations of the organization over time in the company. Theories of strategic management towards competitiveness, have a focus on specific objectives such as analysis of evaluation tools that allow the members of organizations to develop and grow within the companies both personally and professionally. Management by objectives has many benefits for organizations and for employees, improving the use of resources, staff responsibilities, communication and working toward achieving goals and objectives in search of better management and results. Also the theories or methods focus on the organizations to segment the market. Nowadays it is very important to apply this because many companies aim for an open or general market and finally do not manage to reach the desired segment. We must also have a unique value proposition, creating in this way a differentiating factor that guarantees the permanence in the market of the companies. Nowadays, many companies create or innovate in a new product or service and when it reaches a level of success it is implemented by the competition and sometimes by taking the creative company out of the market. This is because they do not have an added value that allows them to maintain themselves through time and with sufficient defenses for the competition. Another fundamental aspect seen in the seminar is to identify how customers see companies, optimize resources and technology. The above in search of excellence and continuous improvement. It is vitally important for companies in the competitive and globalized world to apply these methods as they will contribute to the success of organizations. In our activity as Business Administrators, this Seminar becomes a very powerful tool that expands the business vision we have and that enriches our activity to find vital academic elements in a context of being able to have the bases to create a company and be in line with the new vision of business.