Estudio de viabilidad para la creación de una empresa dedicada a la producción y comercialización de un nuevo producto denominado whitenie dirigido a las cafeterías de las principales Universidades y a los Colegios de la comuna 22 de la ciudad de Santiago de Cali

Abstract

The objective this Project is to determine the feasibility of a producer and marketer of the product called Whitenie in the city of Santiago de Cali to help meet different tastes of the “caleños” and the desire for something new on the market. For this study followed one stage, it starts with the contextualization of the problem is the theoretical basis of the project, a market research to show us the preferences of our future prospects, then a study was made operational technical help us define the firm size, and the develop the organizational, and finally financial and economic survey that allows us to demonstrate whether the project is viable.