• Importancia del marketing social en Colombia 

      Burbano Ordoñez, Jackelin Yesenia; Prieto Bermúdez, Jesús Antonio; Álvarez Mejía, Soranyi Stella; Administrador de empresas
      Social marketing is all the initiatives that are carried out to design and implementprograms whose objective is to provide superior value to customers through the acceptability of a social idea or practice that improves ...