Plan de negocios para la creación del sostén “Mastectomy Brass” a base de recursos reutilizables para mujeres con mastectomía

Abstract

Breast cancer is the most detected cancer in women and the reason why more women have lost their lives. For 2020, according to the American Society of Clinical Oncology (2020) in its publication on the Cancer.Net portal, it indicated that “there were 2,261,419 new cases diagnosed in women worldwide.” Mastectomy Bras is a business plan that is being built taking into account the above figures with the aim of creating a bra for women who have undergone mastectomy treatment. This product is made up of reusable supplies such as fiber from PET bottles and cotton, which supports the care of the environment and creates awareness in people about mass consumption, currently fast fashion. The bra is designed to be designed with removable, lightweight foam cups, lift and a high fit for women's comfort, thus generating self-confidence. Then a market study is carried out in the city of Cali, the general and specific objectives, a detailed sector analysis, the technical study, the organizational and legal analysis and the financial study are made known to begin the constitution of the company. company Macaleka S.A.S. with structured functional areas