Estructuración de un plan de mercadeo para la empresa Tigo telecomunicaciones S.A, punto de venta CC Jardín Plaza en la ciudad de Cali

Abstract

The thesis titled "Structuring a Marketing Plan for Tigo Telecommunications S.A., Sale Point in CC Jardin Plaza in Cali City," represents a significant effort to strengthen Tigo S.A.'s presence in a specific local context. Through a meticulous market analysis in Cali, competitive dynamics are explored, telecommunications sector trends are identified, and the deep-seated needs of local customers are captured. The outlined objectives are precise and quantifiable, such as increasing sales, customer loyalty, and enhancing the user experience at the Jardin Plaza branch. As part of this process, concrete strategies are designed, ranging from advertising campaigns to strategic collaborations, all tailored to relevant market segments. Furthermore, this plan is supported by a detailed budget, and key performance indicators are established for continuous and effective monitoring. In conclusion, this marketing plan represents a robust and well-founded roadmap aimed at boosting Tigo's presence in Jardin Plaza and achieving a greater impact in the local market. Keywords: Strategy, Market, Objectives, Segmentation, Budget.