Formulación de un plan de mercadeo para la droguería Dromart de la ciudad de Cali

Abstract

The purpose of this project is to propose a “marketing plan for the Dromart drugstore” in the city of Cali, through the external and internal study in which the drugstore is located; With this, it will be possible to propose some strategies that will allow them to be specified in a plan, so that it allows the drugstore to obtain a competitive advantage in positioning and brand recall. For this research, an interview was carried out that was designed with the owners and employees of the drugstore, in which the aim was to analyze the market, the competition, the clients, the sector and how necessary they see the inclusion of some strategies to increase their sales. The importance of developing this marketing plan for the Dromart drugstore is to create in a structured way the purpose of searching for alternatives and the corresponding strategies for advertising, positioning, quality of service, and growth of the drugstore, as well as knowing and understanding the needs. of the client, generating through this a better segmentation of clients who consume in the drugstore, to establish strategies that achieve better economic growth and profitability of the drugstore, finally, how much time and resources will be needed to carry out the plan.