Estudio de factibilidad para la producción y comercialización de empanadas caseras congeladas sin conservantes en el barrio Cristóbal Colón

Abstract

The present work deals with the feasibility study for the production and commercialization of homemade empanadas without preservatives in the Cristóbal Colón neighborhood of the city of Cali, it aims to analyze the possible opportunity to create this company, to begin a market research, where a study of supply, demand, prices, marketing is carried out, conducting surveys of potential customers (event companies, supermarkets, points of sale). Thus, working on continuous improvement in customer service and quality, thus having a close relationship between customer and supplier. After this, a technical study is carried out where the location of the company is defined in the city of Cali, Cristóbal Colon neighborhood, taking into account the location for commercialization. Likewise, the organizational and legal study is carried out where the necessary requirements for the constitution of the company are stipulated. At the end we carry out a financial study where the requirements for the investment are analyzed where it will be possible to determine if it is profitable or not to start the project.