Inclusión social de la comunidad Trans a través de la industria del calzado

Abstract

This project was carried out in order to include the “trans” community (transgender, transvestite, transsexual) through the footwear industry. This project will focus pri-marily on the inhabitants of the city of Santiago de Cali, based on the tastes and preferences of the trans market when choosing footwear, such as color palette, beading, sizing and model taking into account the elements of the raw materials that fit and contribute to environmental sustainability such as synthetic leathers and the implementation of new soles with large sizes that fit the need. Apart from the inclusion of the trans society, what is sought is to create a footwear model, thus solving a need for a forgotten population but which is in constant growth and, incidentally, there is an opportunity to undertake, thus making a product under parameters of quality, comfort and fashion. The purpose of this project is not only to commercialize a trans-feminine footwear that adjusts to the exact measurements of the masculine foot, but also because of the implementation of this being a great community for the enjoyment and respect of life, which by including it not only in footwear but also other industries can generate global acceptance and an additional source of income for all industries.