Estudio de viabilidad para la creación de un negocio de cocina oculta en Cali

Abstract

This degree project was carried out in the City of Cali, Colombia between January and September of 2022 as a requirement to obtain the bachelor's degree of Business Administrators of the Lumen Gentium Catholic University. The authors of the project and the supervising director of the project participated in it, consulting primary information, looking for paper articles and studies on the subject treated and that were a source or route to reach the goals set out in the objectives: general objective and specific objectives. The purpose of this research was to carry out an analysis of the viability of creating a food business under the dark kitchen or ghost kitchen modality, which became visible thanks to the global Covid 19 pandemic and which allowed the authors to awaken their entrepreneurial spirit to put it at the service of the community of the inhabitants of the southern zone of the city of Cali. To achieve the objectives, it was necessary to carry out the following studies: definition of the potential market that determines the demand and to be able to offer the products, as well as to establish the price and services that can be provided. The technical aspect was to determine where the business would operate and the equipment and personal property necessary to develop the activity; then made a legal administrative study to define the structure for the operation and define the type of company to be constituted. Finally, the financial study was made to know the initial investment and the financing of the project, evaluating indicators such as the net present value (VPN), the internal rate of return (TIR), the profit margin with a cost benefit ratio seeking to determine the viability of the project.