Estudio de viabilidad para la creación de una empresa dedicada a la comercialización y distribución de fusiones de pulpa de frutas y verduras en la ciudad de Cali

Abstract

All human beings have basic needs for goods or services, which have been gradually supplied by people who are willing to carry out projects in order to invest and thus satisfy the needs. One of the great news for human nutrition is reinforced with super nutritious vitamins and minerals, this type of drink not only serves as a refresher or to quench thirst, it is also something that comes in handy when the hot season begins. or also used as depuratives. There are several types or modes of preparation such as the use of blenders, extractors or pulping machines in the industry, achieving a very simple process, thus taking advantage of fruits and vegetables. Colombia is a country that contains a high diversity of flora in which fruits and vegetables are found, according to this there is a purpose that is to promote the consumption of this type of food with the aim of promoting health in people creating care habits to avoid non-communicable diseases, generating capacities, infrastructures, goods and services allowing availability, access, quality and safety and the consumption of fresh, healthy and natural foods, in a framework that promotes healthy eating (minsalud, 2015). However, the manufacturing industry, which is dedicated to the production of fruits and vegetables, has been facing high challenges in terms of optimization of resources, with operational efficiency, reducing risks in production, due to this productive actors that make up the supply chain. fruit value are constantly searching for new ways to improve performance and increase the benefits associated with this activity. In these ways, the use of strategies in the circular economy is becoming a trend, in which the economic model supposes the optimization of waste with the purpose of making efficient use of the resources destined to the production and commercialization of products, in this case the fusion of fruits and vegetables. In general, the circular economy aims to improve systems in traditional production lines, this being a throwaway model, based on the extraction and exploitation of natural resources, which can be transformed into goods, for consumption and finally they become waste, which through the use of fossil fuels, have clearly generated negative impacts on the environment, threatening the sustainability of Colombia's natural resources. The general objective of this final degree project is to develop a feasibility study for the creation of a company dedicated to the commercialization and distribution of fruit and vegetable pulp fusions in the city of Cali. In addition, it is framed in the design of a model with sustainability criteria whose result is a profitable and environmentally friendly business plan, finding in the competition, substitute products and demand, costs, sector and location of the company to determine if it is feasible or not to create it.