Prueba del modelo Prado: diagnóstico situacional en las empresas licores barrio Nuevo y Bloques del Pacífico

Abstract

The objective of this research is to evaluate the execution and feasibility of the project formulation model for operational distinctive features (PRADO) to formulate organizational management projects (OMP) in micro-enterprises. The question arises: ¿What improvement plan does each evaluated microenterprise require to improve the organizational processes of an operational type? A qualitative and quantitative research methodology was used, through a survey of open and closed questions made to two microentrepreneurs, including information on the business model, income and expenses, establishment of the value chain and economic activity of the microenterprise, among others. This survey was processed through the technique of interrelated matrices, which identifies a capture of the problem through business management results. The current situation of the two microenterprises was identified and strategies were proposed for the microentrepreneur to develop the corresponding improvement plans. Subsequently, a consultancy focused on the most feasible strategy began, through presentation sheets of the plan, requirements and needs, financial risk assessment and a schedule of the improvement plan. In conclusion, the use of PRADO allowed the design of an improvement plan for the two microenterprises evaluated, which will generate a positive expectation in these organizations, increasing the profitability of the business unit and creating a new organizational culture.