Estudio de viabilidad para la creación de una empresa productora y comercializadora de Snack saludables a base de harina integral de avena en la ciudad de Cali

Abstract

The purpose of this project is to carry out a commercial, technical and financial analysis for the development of an enterprise, on the creation of a company that produces and markets healthy snacks, cookies based on wholemeal oatmeal, whole wheat bran, Stevia and the rich tangerine flavor. A gluten-free product, low in fat, sugar and that provides a lot of energy at any time of the day. Helps in the prevention of cardiovascular diseases, promotes intestinal regularity due to the high content of soluble fiber in oats, a great source of nutrients and a great help in controlling hunger and weight. It is a product that can be consumed at any time of the day and place, it will have a presentation of 8 units per package, in a practical and agile packaging that allows preserving its properties. An analysis of the healthy food sector will be carried out, knowing the supply and demand of healthy snacks, competition, prices, consumption habits, usual shopping sites and the target market in the city of Santiago de Cali. For this analysis, a survey will be carried out in order to offer the target market a quality product, establish commercial and promotional strategies, as well as a price that guarantees the profitability of the enterprise. An analysis of the legal framework to be fulfilled by the economic activity, the food sector for the production and marketing of healthy snacks, in addition to all the legal aspects for the operation, requirements for production, labor and financial aspects will be carried out. A technical analysis will be carried out on the requirements for the production of healthy snacks, in terms of machinery, supplies, processes, labor, technological resources, infrastructure, compliance with industrial hygiene and safety standards, good manufacturing practices, to guarantee the delivery of a product with high quality standards to the final consumer. A financial study will be carried out to determine the economic resources necessary for the creation of the company that produces and markets healthy snacks based on wholemeal oatmeal, on the initial investment, production costs, expenses, payroll, sales, financial ratios, state of results that allow the financial viability and profitability of the business.