Estudio de viabilidad para la creación de una empresa dedicada a la fabricación de dieta Barf para perros en la ciudad de Cali

Abstract

In the present work a study is carried out to identify the feasibility of creating a company dedicated to the manufacture of "BARF" diet for dogs in the city of Cali, focusing the project on the population with pets that are interested in feeding them properly. Processed pet food has existed since the last century and in the following decades it has been characterized by a constant evolution in terms of quality, regulation and type of ingredients. According to the above, a study of the market to be entered is carried out by analyzing different variables of the macro-environment such as supply and demand, thus obtaining a general and broad overview of the sector. In addition, as a methodology, market research is carried out by means of a survey directed to the target population in order to analyze aspects of price, place and product. A technical analysis is also developed, which parameterizes the production processes, as well as an organizational and legal study that allows visualizing issues of internal structure and constitution of the company. For the creation of the company, we take into account the theoretical contributions of references such as Fayol, which are vital for the administration of any company. Finally, the financial viability is studied by projecting costs, expenses, investment and other information that provides a clear view of the solvency that can be obtained with the creation of such a company.