Estudio de viabilidad para la creación de una empresa de lencería a la medida en la ciudad de Cali

Abstract

In this document, the degree project entitled feasibility study for the creation of a custom lingerie company in the city of Cali will be appreciated, as a requirement to obtain the title of Business Administrators from the Universidad Catolica Lumen Gentium de Cali, in in which the knowledge and skills acquired in the development of the academic curriculum were applied in each of the semesters. The proponents of this project, seek through entrepreneurship to start a business and satisfy the need of women who want to have their underwear with exclusive models and tailored to them, taking into account the latest fashion trends in terms of tastes, colors, designs. And in some cases oriented towards sexy or erotic garments, given that today they are in demand in the female market. To bring this proposal to a successful conclusion, bibliographical consultations were carried out on entrepreneurship, concepts on commerce and legal aspects for the establishment of a business or store specialized in lingerie tailored to the city of Cali, but with projection to the Department and the country. Initially, the work methodology was determined, stating the problem and the general and specific objectives, building the reference frameworks and indicating the methodological aspects and the sources of information collection to present the expected results. A survey was designed and applied and interviews were conducted among ladies between 18 and 35 years of age in these sectors to obtain information on trends, preferences and the value or amount to invest in the products. Carrying out the market study is achieved by identifying the competition, supply, demand, the target population and potential customers, knowing the value to pay for the products and the purchasing behavior of consumers, as well as tastes and preferences. In the third place, a technical study was carried out to identify the production process, which takes into account the machinery, the equipment, the location of the company and the design of the plant for the programmed operations, the necessary inputs for the manufacture of the garments. The administrative study indicates the design of the organic structure that the company will have with its manuals of functions and procedures and the establishment of the mission, vision, strategic objectives under which the collaborators will direct their behavior. Legally, the type of company to be constituted and the legal requirements to be able to operate will be determined. With the data obtained from the previous studies, the financial study is carried out to know the viability of the project, with the investments to be made and the sales projections and the different expenses and profit margin.