Factores críticos del entorno externo para las organizaciones: una mirada frente al mundo vuca

Abstract

The objective of this article was to carry out an investigation of the criteria issued by different authors on the study of external environments, where analysis of different studies has been carried out that describes how they directly affect organizations either positively or negatively. In addition to studying the way in which the VUCA environment develops in which companies must adapt to changes of the market and generate strategies for its sustainability. Regarding the research methodology, it is exploratory-descriptive with a qualitative approach, secondary information sources were used, such as research articles and specialized journals by reviewing databases such as Google Schoolar, looking for patterns that they are framed both nationally and internationally. The focus was emphasized in modern times that are experiencing global changes, these influence the business and financial sectors that impact the organizations in different ways. In conclusion, external analysis is essential since a series of opportunities and threats existing in the environment of organizations can be identified that to some extent can modify or influence the performance and growth of the companies.