Diseño de estrategias para impulsar el marketing digital y social en la Fundación Magenta cultura, deporte y desarrollo

Abstract

This document corresponds to a research dynamic which complements the contents of the Strategic Management Seminar and that allows to integrate theories with applied investigative practice. The general objective is to present a Strategic Digital and Social Marketing strategies for the Magenta Foundation, it´s relevance lies in the determination of its managers to expand the ability to present actions that contribute to the social context of the department of Valle del Cauca and the Country.

The research shows how it is based on the recognized variables of the strategic analysis such as: the current strategic direction, the analysis of the environment, the internal analysis and the prospective analysis being in last place with the strategic formulation. It is key for the Foundation to build and implement the strategies that allow it to advance in the search for new opportunities and strengthen its position in the social context in which it operates, which in dynamic strategic terms in the appropriation of a model for decision-making and differentiated positioning.

We can conclude that based on the theoretical foundations and even more on the strategic methodology exposed in the modules of the Seminar, you can make use of the tools for an organization, in this case it is social, added to the fact that an additional dimension was generated for the future professional performance in social communication and journalism, which is interpreted from the ability to strategically manage a social organization from the perspective of digital and social marketing.