Elaboración de un plan de negocios para la creación de una empresa dedicada a la producción de comidas rápidas empacadas al vacío en la ciudad de Cali

Abstract

The COVID-19 pandemic has put the world in front of a threat if precedents where not only the health of people has been affected, but also the global economy, as many countries are employing measures of distancing, isolation and quarantines suggested by the Organization health in order to reduce the chances of contagion and spread of the virus, due to this situation many companies have had to close (WHO, 2020), affecting the market in general, a clear example of this are the food companies where they cannot offer their service normally and their employees cannot carry out their work from their residence, hence who are looking for alternatives to supply the food service to the community through the implementation of a management system food safety applying good manufacturing practices, hygiene and biosecurity. (WHO, 2020). This document presents a business plan focused on the production of vacuum packed food, in order to take advantage of the demand for food through delivery, which is a safe service to receive foods that Colombians are currently using (Beetrack, 2020).

To carry out the business plan, a descriptive methodology was approached with mixed approach, whose study population was the neighborhoods of strata 4, 5 and 6 from commune 17 of the city of Cali.