Estudio de viabilidad para la creación de un spa, sala de belleza y cosmetología con enfoque en asesorías de imagen en la ciudad de Santiago de Cali

Abstract

Every day the woman fulfills different roles in society actively helping in their development. It is no longer reduced to being a housewife and a mother of a family.

Today they are professionals in different fields and occupy advanced positions in organizations making decisions and envisioning the path of them. For that reason, he seeks to keep mental, spiritual and above all physically at all times, because this is his letter of introduction in his daily activities. That is why through the services provided by salmon beauty, aesthetics, cosmetology and spas, allows them to feel relaxed and confident of itself.

That is why this project determines the feasibility of creating a beauty, cosmetics and cosmetics room and Spa called Bio Nails located in the 13th district of the city of Santiago de Cali, which will offer a variety of services focused on the image for girls and adolescents, but women of any age can be cared for in individual treatments up to counseling service packages, at affordable prices; generating, thus, great expectation in the creation of this type of business in the sector. To achieve this goal, specific objectives have been outlined such as:

For the development of the present work of degree, recourse is made to the protocol given by the Lumen Gentium Catholic University, which guides us for the realization of the project, starting with the contextualization of the research problem, where the approach is explained and the Research Problem.

Followed by the market study in which the macro and micro economic aspects are analyzed, as well as the supply and demand considerations, the beauty services and the promotion and sales system of the same. In addition to establishing the customers and the potential market of the service.

The technical study details the size and location of the plant, and engineering of the project, as well as the equipment and raw materials needed to provide the service.

The administrative and legal study of the company is developed to establish the administrative structure and the personnel necessary to execute the tasks, implementing the function manuals of the positions defined in it. It also defines the type of company to be constituted and the legal requirements to operate.

Finally, a financial study projected to five years which allows to define the necessary investment, financing sources, sales projections, income statements, NPV (Net Present Value), IRR (internal rate of return), FCL (Free Creek Flow), period of recovery of the investment, among other variables.Finally, the main advantages in the conclusions and recommendations are highlighted, in which investors observe what will be the necessary investment for the operation of the company.

The perspective of the Spa Bio Nails, is that each client, when visiting the facilities and using the service they require, feels the perfect harmony between mind and body.